SEO Specialist

This role requires a balance of creativity and technical skill—perfect for someone passionate about building digital growth strategies that deliver impact.

Key Responsibilities

• Manage performance, security, and content strategy across all company websites.
• Lead website improvement initiatives (UX, UI, SEO optimization, regional strategies).
• Implement and manage analytics and reporting tools (GA4, Hotjar, SEMrush).
• Ensure digital security and compliance standards are upheld.
• Develop and execute LinkedIn and Facebook strategies to grow reach and engagement.
• Coordinate paid and organic campaigns (Google Ads, LinkedIn Sponsored Posts).
• Conduct keyword research, competitor benchmarking, and CTR optimization.
• Create and manage publishing calendars aligned with business objectives.
• Write, edit, and publish engaging content for internal and B2B audiences.
• Produce compelling copy for case studies, landing pages, ads, email campaigns, and social posts.
• Translate technical information into clear, impactful messaging.
• Develop reporting dashboards and KPIs to track campaign, SEO, and lead performance.
• Support CRM tool evaluation and implementation for improved pipeline visibility.
• Deliver monthly executive dashboards with actionable insights.
• Explore AI tools to enhance content, targeting, analytics, and engagement.
• Stay ahead of digital marketing trends and innovations.
• Collaborate with Sales, Operations, Engineering, and Business Development to align efforts with business goals.
• Support regional initiatives while maintaining a consistent global brand (e.g., Social Media Ambassador program).
• Partner with third-party agencies and vendors (design, events, print, etc.) to execute marketing programs.

Qualifications

• 3–5 years of digital marketing experience with proven results.
• Expertise in SEO, Google Analytics, WordPress (or similar CMS), Meta Business Suite, and LinkedIn Campaign Manager.
• Experience managing external vendors and consultants.
• Strong knowledge of CRM platforms and marketing automation.
• Excellent writing and editing skills with a creative edge.
• Track record of building and executing digital growth strategies end-to-end.
• Working knowledge of website security and data privacy best practices.
• Strong organizational, analytical, and communication skills.
• Background in industrial or B2B marketing (construction, energy, or manufacturing preferred).
• Familiarity with AI marketing tools (e.g., Jasper, ChatGPT, HubSpot AI).
• Proficiency with Microsoft Office Suite (Teams, Word, Excel, SharePoint, PowerPoint).
• Graphic design ability with Canva, Adobe Creative Suite, or similar tools.
• Experience supporting international or multi-region operations.